ETHNO.FM - 87.7
We provide a platform for organizations and businesses to reach out to diverse ethnic communities in Sacramento.
live videoOnce again we were the pioneers in Russian radio here in Sacramento. It is obvious that normal “rating systems’ do not work in evaluating the stations or individual shows. Today we provide a 24/7 coverage on Ethno FM (87.7 FM) that includes programs Russian and other languages native to former Soviet republics.
It is very common for the first few generations of immigrants that one’s “native language” is used almost exclusively in the home, their place of worship, medical practices, and immigrant owned companies. As we stated before; simple translation just doesn’t get the “real meaning and feeling” of the message across. Especially today when there is news everyday from areas of the former Soviet Union that affects many of the lives of the new immigrant and families here in Sacramento.